Not every business can align its products and services to seasonality, but don’t let that stop you capitalising on welcoming in 2018. The turn of the calendar year is one of the most globally relatable annual events, and a great opportunity to catch the interest of potential customers. Here are some tips to help you join the new year buzz that dominates January. Use them to stand out from your competition, drive engagement and increase sales. Happy New Year – make it a great year.
1. Celebrate new beginnings
To many, the annual flip to January signifies a fresh start, a clean slate and renewed vigour to tackle something new and make changes. This is a time when many start considering new hobbies and skills, share new ideas, new approaches and some tips and tricks. Make your services part of their 2018 journey to achieve those personal and business goals.
2. Spring clean your website
Its obvious really, but its so easy to let it slide when your busy. Use the new year to update and refresh your website. Its an important element of establishing and promoting your business, so put it high on the to-do list for the new year. Use it to stand out from the crowd and charm those potential customers to your door. Don’t forget to double check your keywords: it’s a great way to ensure your site shows up as high as possible on Google results. Friendly reminder: these are the 2 to 5 key words or phrases that your potential customers might write in a search engines search when trying to find a business like yours.
3. Be Social
Whether we like it or note, love it or loath it, social media is a huge part of our daily lives. Automatically, more a more people check Facebook, LinkedIn, social channels for news, stories and gossip. With 467 million users each month on LinkedIn its really a no brainer for business owners to commit some time and effort to these social platforms.
4. Get out of the office – go mingle and network
With all this talk of focusing on digital activity and digital presence, don’t forget to go out, network, meet and greet. It’s a great way to test new idea’s. We’re social beings, with some of the best relationships being formed face to face. Use networking groups to increase your circle of contacts, share your knowledge. If you’re not a fan – try it, you’ll be surprised how easy it is.
5. Write a blog
If you’ve been thinking about trying out blogging, make 2018 the year of your blog. Writing a blog delivers more business benefits that you might think. Its helps position you and your business as a knowledge expert and an influencer in your field, boosting your SEO (Search Engine Optimization) of your website.
Whether you’re someone who makes new year resolutions or not, January is a great time for planning the year ahead, putting some of the above resolutions into the plan to help you win more customers.
