Going beyond the set-it-and-forget-it mentality Today’s successful marketing requires a mindset shift – moving beyond the set-it-and-forget-it approach. The set-it and forget it mentality suggests that once a campaign is launched, marketers should let it run its course before making any changes. However, this approach often leads to underperforming campaigns and missed opportunities. To drive [...]
Welcome Generation Alpha: Understanding the next wave of consumers and how to market to them Businesses and marketers alike need to understand and adapt to emerging generations; understanding your audience and customers. It’s vital for businesses to stay relevant to thrive in a changing and competitive market. As we approach the end of this decade, [...]
How well do you really know and understand your buyers? Perhaps a better question is do you know HOW your buyers want to buy from you? Our prospects and your customers have changed the way they choose to buy. Technology and cultural shifts are transforming the way we all choose to buy. The pandemic has [...]
How often do you hear people talk about social media like it’s a platform? Yes Facebook, LinkedIn and Twitter are platforms, but social media is no longer just a platform it’s a way of thinking. It’s the way we behave. Social media is a way of thinking and a behaviour. So much has changed in [...]
Whatever your business, it’s likely that many of your customers and potential customers are spending time on Instagram. According to Statista there are over 1 billion active monthly users, so how do you get noticed on instragram with so many users? Firstly, you have to decide if Instagram is the right platform for your business [...]
Marketing resilience is both a mindset and activities that enable business agility. The blueprint for marketing resilience is more about coming to terms with the ‘new normal’ which is likely to be a prolonged period of uncertainty and constant change. Many businesses have successfully adapted or ‘pivoted’, showing remarkable resilience in order to survive and [...]
Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact as B2C businesses with social media. This is a myth that needs to be debunked. B2B companies can really benefit from social media marketing initiatives. Get [...]
The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone has become such a useful and integral part of our lives that nearly two-thirds of the population suffer from nomophobia — the fear of being without your phone. That's why mobile-first marketing [...]
We're living through unprecedented times. There's no rule book or business manual for businesses to use to navigate this unchartered territory. Will COVID-19 be the incentive businesses need to change their business models and accelerate digital transformation, as this article from FeedStock suggests? Over the past few weeks, we’ve seen the impact of Coronavirus on [...]
LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why. It’s a powerful channel enabling businesses to increase their brand awareness, build credibility and grow professional connections. Here are 10 key LinkedIn stats that you need to know. They [...]
