12 Effective Marketing Tips
Marketing Tips designed to help small businesses Small businesses can do a lot to promote their businesses. Here are some tips to help you get noticed.
9 03, 2018
1 02, 2018
Should I invest time in LinkedIn – yes or no?
LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016. It currently reports an estimated 467 million members. It’s certainly a powerful tool, that continues to aid businesses helping them showcase their products and services. Successfully used as a networking tool, it’s great for [...]
1 01, 2018
5 New Year resolutions for Small Business to make in 2018
Not every business can align its products and services to seasonality, but don’t let that stop you capitalising on welcoming in 2018. The turn of the calendar year is one of the most globally relatable annual events, and a great opportunity to catch the interest of potential customers. Here are some tips to help you [...]
10 10, 2017
Get Noticed. Win more customers
Practical intelligent marketing that gets your business noticed.
11 09, 2017
Boost your sales with the right USP
What makes your business unique? Achieving the right positioning of your business is key to your success. What is it about your business that makes it unique, more valuable and more visible in the market place? You’ve probably heard the old saying “differentiate or die”? In today’s economic, competitive and digitally enabled world you must [...]
4 08, 2017
Stand out from the crowd and beat your competition
Differentiation is the key to success An estimated four in ten small businesses in the UK fail in their first 5 years. A lack of differentiation is a significant contributor to businesses failing today, or not achieving their ambitions. Standing out from your competition is critical to your business’s success and how you'll win those [...]
7 07, 2017
Don’t let jargon and poor language prevent your next sale
A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms that your potential customers use themselves. What you might call developing your buyer vocabulary: speak as they speak. Use a language familiar and comfortable to the customers you are selling to. We’re all guilty [...]
12 06, 2017
Sugar or Salt, can you tell the difference?
Let’s be honest, even up-close sugar and salt look pretty similar. So how do we manage to avoid putting salt in our cuppa and what does this have to do with my business? It’s all to do with differentiation, packaging and marketing. Visually a salt cellar looks very different from a sugar bowl, the container [...]