Writing great content takes time and effort. Get it right and you’ll boost your SEO rankings, gain traffic to your website, engage visitors and generate more leads. Remember you need to create content that your audience wants to read, and also what Google wants. You should also understand that Google will penalize sites with duplicate [...]
So what do the digital marketing trends look like for 2020? Today we’re more and more comfortable using the wide array of functionality on our smart phones, smart-home apps and smart personal assistants, such as Alexa and Google to help us manage our lives. So, are we making the same shift to using tech in [...]
Can Webinars drive lead generation? Webinars are a powerful marketing tool for businesses looking to drive lead generation. They’re an excellent strategy because they work across the entire customer journey. Webinars are a great environment to demonstrate your thought-leadership, host panel discussions, work with guest speakers and contributors to helping you establish trust and credibility. [...]
If you are relying on people finding your business and your website through google searches, then you need to put website traffic and search engine optimization (SEO) high on your priority list. The basic concept of SEO and how to succeed with website traffic seems pretty straightforward. Your goal is to optimise your website to deliver [...]
Marketing Strategy tips. A quick read for your coffee break Every time you speak to someone about your business, your friends and family, you are involved in marketing: whether you like it or not. The same goes for anyone working in your business, whatever their role. So creating a Marketing Strategy is essential in ensuring [...]
Video Marketing If you’ve been wondering whether it’s worth investing time, money and resources into video marketing, then you’ve come to the right place. In this short video we’ll cover some of the key reasons and statistics that will help prove to you that Video Marketing is good for business. Using video in the marketing [...]
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth and lead generation. Whatever your business, you’ve probably wondered if it’s worth investing the time and effort. More [...]
Content will contribute to lead generation Content marketing is one of today’s most powerful digital marketing strategies for businesses of all sizes. However, when developing your content marketing strategy, it can be challenging to decide which types of content marketing will best suit your business and help you grow. Around 88% of B2B companies use [...]
First question… is email marketing dead? The internet has certainly had a real impact on the way we communicate these days and also how we consume content. Email was once considered the fastest means of communication. There are so many ways to communicate today from video, artificial intelligence, virtual reality and chatbots; to a wide [...]
What's the value of interim and outsourced marketing? Over the past few years, the demand for interim marketing has been steadily growing, along with demand for contract and freelance marketing. With Brexit and general uncertainty in the UK, increasingly businesses are starting to rely on this flexible and talented workforce. More and more, businesses are seeing [...]
