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Digital Marketing Essentials

Sarah White2020-05-21T13:30:13+01:00October 30th, 2018|Content Marketing, Digital Marketing, Email Marketing, Guides, Marketing Tips, SEO, Social Media|

What Is Digital Marketing? At a very high level, digital marketing encompasses all activities that are delivered through electronic devices and digital channels. This includes search engines, websites, social media, email, and mobile apps. Businesses need to leverage digital channels to connect with current and prospective customers. You might be surprised to know that the [...]

Should I invest time in LinkedIn – yes or no?

LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016. It currently reports an estimated 467 million members. It’s certainly a powerful tool, that continues to aid businesses helping them showcase their products and services. Successfully used as a networking tool, it’s great for [...]